Post by vikingfuneral on Sept 1, 2014 15:04:19 GMT -6
so adidas has recently put out a commercial for their new predators in collaboration with intersport. the hype is said commercial has been "soundtracked" by death grips. the commercial uses the song “YOU MIGHT THINK HE LOVES YOU FOR YOUR MONEY BUT I KNOW WHAT HE REALLY LOVES YOU FOR IT’S YOUR BRAND NEW LEOPARD SKIN PILLBOX HAT," although it is obvious there has been some touch-up done to it for the commercial. it is unclear at the moment whether or not death grips cut and affected the track specifically for the commercial or whether adidas simply got the rights per dg and had their audio guy whip out his dick.
this is also up for discussion. what do you guys think of adidas using a dg song? do you think it was done right? are you appalled? or do you need to wring out your panties?
personally i think they did a great job of using the song, especially in its effect. it fits the mood, it fits the visual, and its chopped very cleanly. what i don't necessarily like about it is that now this song may get spread to the "mainstream" audience. this, for me, would arise to controversies: 1) people will wonder what the song is, it being a fucking fantastic song, and now all my friends will be listening to that and anne bonny and i'll be whining like, "wtf bros, im their biggest fan, this is MY fucking band, i love them, i found them first, aren't they fucking cool?
I LISTENED TO THEM FIRST" and i get ridiculed for crying wolfbitch. 2) more seriously, i think it may be band for the bands rep. now you have all these people who are affected by ads daily, especially ones as prominent as from a company like adidas, that are introduced to this sound facelessly. now, if they decide to dig deeper, their thrown into the sound and style of gp, which, if that is being the person's introduction to the band, i don't think it bears good representation. they're getting the tail end of a band and their aesthetic at the point where they had already developed a previous raw image and i feel without the knowledge or the previous four albums, people will make a judgement call without real context. but that's my 2 cents.also check out the youtube comments, their pretty fucking funny. delinquent 4chan spawns.
